Hello, my sweet friends, I hope this holiday season is busy with many orders, filled with

creativity and profit, and hopefully not too stressful.

I love the Autumn-Winter transition, and it is my most Creative season and my busiest

one.

As cake decorators, we know the leaves are falling, the pumpkins are out, and you can

smell the chaos in the air that we promise to avoid every year.

Summer is calling, and whether it’s a walk in the sun, a weekend getaway, or just a quiet moment with an iced coffee, cake artists deserve to enjoy the season as much as anyone else. But for so many of us, summer doesn’t feel like a break—it feels like juggling client messages, forgotten invoices, and late-night prep in a hot kitchen. Or even worse, we can´t unwind and relax because we feel guilty for taking a break and missing out on clients and orders.

What if this summer could feel different? What if your business kept running smoothly while you took time to relax and recharge? Doesn’t it sound great?

As a cake artist, it's easy to get swept up in the daily swirl of buttercream, deadlines, and last-minute client changes. But before you dive into time management tools, scheduling apps, or trying to do it all, there’s one crucial ingredient you need to find first: Clarity.

Without a clear understanding of your business and your goals, you're just caking in the dark. So, let’s find a way to fix that with these six essential questions every cake artist should ask themselves to build a business that's aligned, scalable, and joyful to run.

5 Mistakes to Avoid and How to Fix Them

Running a cake business is a dream come true for many artists, but it can quickly turn into a stressful juggling act if you don’t have the right systems in place. Pricing struggles, last-minute orders, and endless customer messages—sound familiar?

The good news? These problems can be fixed!

In this blog post, we’ll go over the five biggest mistakes cake artists make and the actionable steps to take control of your business (instead of letting it control you). Let’s dive in!

…a new year feels like a fresh start, doesn’t it? It’s a time to reflect, dream, and decide how you want your business to grow. But let’s be honest—dreaming is the easy part. Turning those dreams into reality? That takes planning. As a cake artist, you already juggle so many roles: creator, marketer, manager, and maybe even delivery driver. That’s why setting clear, achievable goals is the first step toward a successful and less stressful year.